Why is your message so important?
Your most valuable asset is your message, are you confident that the image you are portraying is resonating with your audience?
Does your message match your Business?
Businesses spend a lot of time perfecting products and services, even spending a lot of time and money on marketing, but so often businesses don't consider their core message.
WHAT IS MESSAGE?
How do you, your employees or your shareholders answer the question: "So, what does this business do exactly?" If the answer doesn't pop immediately into mind, or if it takes longer than 15 seconds to convey then you're core message isn't clear. But what if nothing pops to mind?
What Can CA Communications Do For You?
Whether you are just starting out, or have been in business for years, our team provides a variety of services to help your business develop and refine your core message.
Everything we do comes from your core message as we partner with you to generate a message strategy, create a complementary image and help you deliver that image to your most important audiences.
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can you tell others what you do?
How long does it take you to explain the mission of your organization to new donors? How many words does it take to explain to new members exactly what type of organization they are joining? If the answer to these questions is longer than 30 seconds or 25 words, then you need to take a serious look at your core message.
WHAT is your MESSAGE?
In the for-profit world, we often think of the core message as a company's brand: "the simple, direct, manner that the pubic identify a company." For-profit businesses spend millions refining this brand and conveying their core message to consumers, and investors alike. Nonprofit organizations don't spend that type of money on their brand, because they care more about putting resources directly into their products and services.
However, having a clear and well delivered message is often more important for nonprofit organizations than for big businesses!
Why is message so important for nonprofits?
Investing in your message strategy has perhaps the highest return of any activity your organization can engage in. Just consider just a few of the ways our communications services can help your nonprofit:
- When your organization's message is clear, donors and volunteers understand what they are supporting and often give more generously of their time and money. We work specifically with nonprofit organizations to define a message strategy and collateral specifically aimed at supporters.
- Greater public awareness gives your organization the chance to attract more members and opens up all new partnership opportunities.Our public relations services can be the most cost-effective way for you to generate new members and outreach to new constituents.
- High quality events give you the chance to directly impact members and donors in ways that are unique to nonprofit organizations.We specialize in producing highly quality events and multimedia-driven general sessions especially for nonprofit organizations.
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Is your campaign message driven? ...Really?
If you're running a candidate or an issue campaign, the one thing that you find yourself doing is talking...non-stop! Whether it is giving speeches, being interviewed by the press or just talking with prospective supporters, the one mantra of every campaign is "stay on message!"
However, anyone who has worked on a campaign understands that the reason for your mantra is because staying on message is one of the hardest things to do, yet it is the most important for the success of your campaign! After all, the common goal of any campaign is to convince people to support their candidate or cause.
what can ca do for your campaign?
As your most message-driven partner, we recognize that winning campaigns begins with developing the most attractive message and making sure that the maximum number of people are listening. Beyond developing the message and communications strategy, our creative team will design your logo, advertisements and collateral while working with you to deliver your message through your PR strategy, your public speaking and your events.
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how are we making communications strategic?
Whether your message is only a collection of ideas or you're a well-established organization, our team will approach your message with a fresh perspective and a new level of creativity.
We are your partner at every step of the process, from message development and strategy through design and delivery. Regardless of your specific needs, our process is driven by your message and we will use all the tools at our disposal to ensure it motivates your audience to act: buy your product/service, support your organization, or vote for your candidate/cause!