Blog
Seeking Direct Customer Feedback
As businesses have made our way onto social networks we have several new ways of listening to our customers, tracking what they’re saying about us, and engaging them in conversation. Much has been written about the success that companies like Dell have had engaging customers through Twitter and other platforms, and we’ll probably write more [...]
Avoid These Words
We were just reading the Entrepreneur.com article about Words Your Should Avoid in Marketing Copy which has some very solid advice to not use the following words in your marking copy: Free, Guarantee, Lowest Price, Risk-free or No Risk, Up To or At Least.
After reading that list, if you’re thinking, “how am I going to [...]
Two Leadership Mistakes To Avoid.
We are currently working on a naming project (sorry, confidentiality won’t let us disclose more than that) and when doing some random Googling, we ran across this very un-timely, but insightful article from Entrepreneur.com on the “8 Mistakes to Avoid When Naming Your Business (from April 2005).”
However old the article, we found the advice solid [...]
Demonstrate Your Value
As a consulting firm that works for a lot of non-profits and small businesses, we are often forced to make value a central part of our pitch, demonstrating that our clients will make money by hiring us. That in the short or long term, the money they invest in our consulting fees will pay dividends [...]
Serving Customers. Creating Loyalty.
We just stumbled on this old Chris Brogan post where he waxes on about Ideas for Hotels and Hospitality, which got us thinking about ways in which we, and our clients, could better serve their customers and create lasting loyalty.
Give them opportunities to tell you what they want.
It is amazing how much people will talk [...]
Great Concept. Poor Execution.
While reading a website earlier today, an Orbitz ad—in the form of a 3-hole mini-golf-style game—broke through our pop-up blocker and offered a great excuse for distraction. (We couldn’t post link because the “tell a friend” button didn’t work, or because, perhaps, our ad blocker actually prevented that portion)
It was a simple little game, [...]
Senator Kennedy
To mark the passing of Senator Edward M. Kennedy, we want to point you over to the PR Finish Line that this morning has a few communications lessons we can learn from the late Senator.
Before we offer our own leadership lesson of the Senator, we want to note the passing of this American institution. Senator [...]
Quick Tip: Online PR Monitoring Tools
In today’s world of ever-expanding access to information, it is more important than ever that companies, organizations, and individuals know what other people are saying about them. This monitoring can take a lot of time, and cost a lot of money, but there are some simple ways to get yourself started.
Most people know about Google [...]
Editorial Note
We’re Back! We would like to apologize for the long absence, but it hasn’t been without reason. We’re proud to announce that not only did we recently complete an event for the X PRIZE Foundation (see ca-communications.com/testimonials.html), we just started a new project that we can’t divulge, but which you’ll be hearing a [...]
Croudsource Your Startup
Innovation has been on our minds a lot recently and we’ve had both internal and client-focused conversations about “how do you innovate in this economy.”
Well, our answers have varied depending on the situation, but a lot of what we’ve discussed has shared the theme of: “collaborate more.” Collaborate within your organization–find new ways to [...]
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