Trends: Electronic Paper

Consumer electronics makers have been working on electronic book readers for the good part of a decade, and in the last two years we’ve seen the release of the much-talked-about Amazon Kindle, as well a competing device from Sony. This week, we got news out of CTIA that both AT&T and Verizon are getting into the game.  Two weeks ago, Sony and Google partnered to make thousands of out-of-copyright (and eventually in-copyright) books available in electronic format.

Newspapers are dieing, magazines are cutting back publication, and publishing houses are cutting down book divisions, yet it seems that in just a few years we’ll all be reading more than ever—sans paper, of course. And if two wireless carriers are getting in on the game, you can place a safe bet that all of these devices will be connected to the internet.

So what does all of this mean?  For content producers, it means that there will be an even greater demand for content—providing you can make it easily accessible.  For companies, there will be more ways to communicate with your current and potential customers.  For marketers, new ad models will need to be developed.

Is your business model flexible enough for increasing changes?  Are there new models that you can be the first to develop?  Now more than ever, flexibility is the name of the game.

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