Don’t Cut Prices Just Because Everyone Else Is
Just because we seem to be in the middle of the Great Recession doesn’t mean that we should all bring out our “Sale of the Century” signs. Quite the contrary, for some businesses, now is the time they should re-evaluate what their price-point is.
We were reminded of this when we ran across this post on [...]
Listen!
Today, Tom Martin has a great post up over at Positive Disruption about the power of simply listening to people. His consumer insights firm took an incredibly simple and powerful to consumer research in New Orleans: they took a camera onto the streets and asked people one question, “Why?”
Take a look at the video [...]
Useful Site: Convo Monitor
Darryl Ohrt over at Brandflakes for Breakfast pointed out this very useful tool that we wanted to highlight today: http://www.convomonitor.com/
We’ve talked a fair amount recently about how to evaluate and use social media tools in your marketing and communications efforts. But perhaps the most valuable asset of social media isn’t talking, but listening. Convo Monitor is [...]
Authenticity
Over the past two days, we’ve found ourselves in a number of conversations about the theme of authenticity in public life. While this is a recurring theme in communications circles, this week had a couple of potent examples.
First, the President’s online “Town Hall” meeting, about which much has been written, so we won’t spend [...]
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