Great Concept. Poor Execution.
While reading a website earlier today, an Orbitz ad—in the form of a 3-hole mini-golf-style game—broke through our pop-up blocker and offered a great excuse for distraction. (We couldn’t post link because the “tell a friend” button didn’t work, or because, perhaps, our ad blocker actually prevented that portion)
It was a simple little game, [...]
Quick Tip: Online PR Monitoring Tools
In today’s world of ever-expanding access to information, it is more important than ever that companies, organizations, and individuals know what other people are saying about them. This monitoring can take a lot of time, and cost a lot of money, but there are some simple ways to get yourself started.
Most people know about Google [...]
Useful Site: What The Trend?
We ran across a great site today for tracking the most popular trends on Twitter. Check out http://www.whatthetrend.com/
The unique thing about the site is that they attempt to explain why a certain topic is trending on Twitter. Check it out, and use this to keep yourself, your brand, and your clients in the loop!
Useful Site: Convo Monitor
Darryl Ohrt over at Brandflakes for Breakfast pointed out this very useful tool that we wanted to highlight today: http://www.convomonitor.com/
We’ve talked a fair amount recently about how to evaluate and use social media tools in your marketing and communications efforts. But perhaps the most valuable asset of social media isn’t talking, but listening. Convo Monitor is [...]
Amazon’s Nonstop PR Problem
If you’re on Twitter, #amazonfail is already old news to you, if you’re not on Twitter, all you need to do is Google “#amazonfail” to get a run-down of yesterday’s Amazon PR crisis. The summary of this issue is this: Amazon seems to have removed the sales rankings for gay and lesbian themed books by [...]
“The Obama Special” – Campaigning Online Doesn’t Work For Everyone
It’s no secret, Barack Obama’s online strategy was hugely successful. Al Gore may have “invented the internet” but Barack Obama owned it!
His online campaign strategy, from using social networks to setting up his own and even launching an iPhone application, is currently envied by everyone from the political world to the private sector. We’ve certainly [...]
Evaluating Social Media Tools
Chris Brogan has a great post up today on evaluating what social media tools can do and how to better integrate them into your strategic purpose. He offers the formula Possibilities + Function as a way to evaluate these tools.
His insight is great (seriously, go read it), but we’d like to offer an expansion of [...]
Trends: Electronic Paper
Consumer electronics makers have been working on electronic book readers for the good part of a decade, and in the last two years we’ve seen the release of the much-talked-about Amazon Kindle, as well a competing device from Sony. This week, we got news out of CTIA that both AT&T and Verizon are getting into [...]
Quick Tips: Start By Adding Value
This morning we read a great blog post from HubSpot titled “Is Your Online Marketing Strategy All Tweet and No Meat“ We couldn’t agree more with their central thesis, that the real value in digital marketing comes from content not contact. In other words, social media is very hot right now—everyone’s jumping onto Twitter, Facebook, [...]
Quick Tips: Don’t Forget Wikipedia
Yes, Wikipedia seems “so 2004,” what with today’s world of Facebook/Twitter battle in full swing, it seems Wikipedia has faded to the background. Really, what has happened is that Wikipedia has become such a part of the internet “firmament” that we aren’t even consciously aware of how much many of us rely on it.
Yet, we [...]
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