Avoid These Words
We were just reading the Entrepreneur.com article about Words Your Should Avoid in Marketing Copy which has some very solid advice to not use the following words in your marking copy: Free, Guarantee, Lowest Price, Risk-free or No Risk, Up To or At Least.
After reading that list, if you’re thinking, “how am I going to [...]
Great Concept. Poor Execution.
While reading a website earlier today, an Orbitz ad—in the form of a 3-hole mini-golf-style game—broke through our pop-up blocker and offered a great excuse for distraction. (We couldn’t post link because the “tell a friend” button didn’t work, or because, perhaps, our ad blocker actually prevented that portion)
It was a simple little game, [...]
Quick Tips: Start By Adding Value
This morning we read a great blog post from HubSpot titled “Is Your Online Marketing Strategy All Tweet and No Meat“ We couldn’t agree more with their central thesis, that the real value in digital marketing comes from content not contact. In other words, social media is very hot right now—everyone’s jumping onto Twitter, Facebook, [...]
Quick Tips: Feeling Their Pain
Let’s face it, we’re all a bit more frustrated than we were this time a year ago (when the Dow was at 12,099). In this economic climate it’s easy for the stress to come boiling over, and we’re finding that more and more people are voicing their frustrations to almost anyone who will listen these [...]
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