Seeking Direct Customer Feedback
As businesses have made our way onto social networks we have several new ways of listening to our customers, tracking what they’re saying about us, and engaging them in conversation. Much has been written about the success that companies like Dell have had engaging customers through Twitter and other platforms, and we’ll probably write more [...]
Two Leadership Mistakes To Avoid.
We are currently working on a naming project (sorry, confidentiality won’t let us disclose more than that) and when doing some random Googling, we ran across this very un-timely, but insightful article from Entrepreneur.com on the “8 Mistakes to Avoid When Naming Your Business (from April 2005).”
However old the article, we found the advice solid [...]
Listen!
Today, Tom Martin has a great post up over at Positive Disruption about the power of simply listening to people. His consumer insights firm took an incredibly simple and powerful to consumer research in New Orleans: they took a camera onto the streets and asked people one question, “Why?”
Take a look at the video [...]
Designing in the Recession
A recent article on Fast Company’s website about the fate of the design business in our current economic struggles (read it here) got us thinking about the current state of design. The question we keep hearing: is design work an expendable luxury, or a more vital necessity now that budgets are slashed.
We are involved [...]
When Planning Events, Don’t forget the Attendees
So, it’s no secret that the event business–like the rest of the economy–is suffering big time right now. Corporations are cutting back both their budgets for hosting conferences, as well as their employee’s travel budgets to attend conferences, so it’s more important now than ever that your conferences deliver maximum value.
Over the last several months, [...]
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