Seeking Direct Customer Feedback
As businesses have made our way onto social networks we have several new ways of listening to our customers, tracking what they’re saying about us, and engaging them in conversation. Much has been written about the success that companies like Dell have had engaging customers through Twitter and other platforms, and we’ll probably write more [...]
Quick Tip: Online PR Monitoring Tools
In today’s world of ever-expanding access to information, it is more important than ever that companies, organizations, and individuals know what other people are saying about them. This monitoring can take a lot of time, and cost a lot of money, but there are some simple ways to get yourself started.
Most people know about Google [...]
Useful Site: What The Trend?
We ran across a great site today for tracking the most popular trends on Twitter. Check out http://www.whatthetrend.com/
The unique thing about the site is that they attempt to explain why a certain topic is trending on Twitter. Check it out, and use this to keep yourself, your brand, and your clients in the loop!
Listen!
Today, Tom Martin has a great post up over at Positive Disruption about the power of simply listening to people. His consumer insights firm took an incredibly simple and powerful to consumer research in New Orleans: they took a camera onto the streets and asked people one question, “Why?”
Take a look at the video [...]
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