Great Concept. Poor Execution.
While reading a website earlier today, an Orbitz ad—in the form of a 3-hole mini-golf-style game—broke through our pop-up blocker and offered a great excuse for distraction. (We couldn’t post link because the “tell a friend” button didn’t work, or because, perhaps, our ad blocker actually prevented that portion)
It was a simple little game, [...]
Quick Tip: Online PR Monitoring Tools
In today’s world of ever-expanding access to information, it is more important than ever that companies, organizations, and individuals know what other people are saying about them. This monitoring can take a lot of time, and cost a lot of money, but there are some simple ways to get yourself started.
Most people know about Google [...]
Useful Site: What The Trend?
We ran across a great site today for tracking the most popular trends on Twitter. Check out http://www.whatthetrend.com/
The unique thing about the site is that they attempt to explain why a certain topic is trending on Twitter. Check it out, and use this to keep yourself, your brand, and your clients in the loop!
Useful Site: Convo Monitor
Darryl Ohrt over at Brandflakes for Breakfast pointed out this very useful tool that we wanted to highlight today: http://www.convomonitor.com/
We’ve talked a fair amount recently about how to evaluate and use social media tools in your marketing and communications efforts. But perhaps the most valuable asset of social media isn’t talking, but listening. Convo Monitor is [...]
Evaluating Social Media Tools
Chris Brogan has a great post up today on evaluating what social media tools can do and how to better integrate them into your strategic purpose. He offers the formula Possibilities + Function as a way to evaluate these tools.
His insight is great (seriously, go read it), but we’d like to offer an expansion of [...]
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