Avoid These Words

We were just reading the Entrepreneur.com article about Words Your Should Avoid in Marketing Copy which has some very solid advice to not use the following words in your marking copy: Free, Guarantee, Lowest Price, Risk-free or No Risk, Up To or At Least.
After reading that list, if you’re thinking, “how am I going to [...]

Authenticity

Over the past two days, we’ve found ourselves in a number of conversations about the theme of authenticity in public life. While this is a recurring theme in communications circles, this week had a couple of potent examples.
First, the President’s online “Town Hall” meeting, about which much has been written, so we won’t spend [...]

Analyizing Your Type Through Writing

This morning there was an article in Business Week pointing to a new site, Typealyzer.com, that purports to assess your Myers-Briggs Type by analyzing the language you use in your blog.  What it really does is run the language on any site through a personality-matching algorithm.  We found it works not only for blogs, but [...]