Great Concept. Poor Execution.
While reading a website earlier today, an Orbitz ad—in the form of a 3-hole mini-golf-style game—broke through our pop-up blocker and offered a great excuse for distraction. (We couldn’t post link because the “tell a friend” button didn’t work, or because, perhaps, our ad blocker actually prevented that portion)
It was a simple little game, [...]
Quick Tip: Online PR Monitoring Tools
In today’s world of ever-expanding access to information, it is more important than ever that companies, organizations, and individuals know what other people are saying about them. This monitoring can take a lot of time, and cost a lot of money, but there are some simple ways to get yourself started.
Most people know about Google [...]
“The Obama Special” – Campaigning Online Doesn’t Work For Everyone
It’s no secret, Barack Obama’s online strategy was hugely successful. Al Gore may have “invented the internet” but Barack Obama owned it!
His online campaign strategy, from using social networks to setting up his own and even launching an iPhone application, is currently envied by everyone from the political world to the private sector. We’ve certainly [...]
Evaluating Social Media Tools
Chris Brogan has a great post up today on evaluating what social media tools can do and how to better integrate them into your strategic purpose. He offers the formula Possibilities + Function as a way to evaluate these tools.
His insight is great (seriously, go read it), but we’d like to offer an expansion of [...]
Quick Tips: Start By Adding Value
This morning we read a great blog post from HubSpot titled “Is Your Online Marketing Strategy All Tweet and No Meat“ We couldn’t agree more with their central thesis, that the real value in digital marketing comes from content not contact. In other words, social media is very hot right now—everyone’s jumping onto Twitter, Facebook, [...]
Quick Tips: Don’t Forget Wikipedia
Yes, Wikipedia seems “so 2004,” what with today’s world of Facebook/Twitter battle in full swing, it seems Wikipedia has faded to the background. Really, what has happened is that Wikipedia has become such a part of the internet “firmament” that we aren’t even consciously aware of how much many of us rely on it.
Yet, we [...]
Analyizing Your Type Through Writing
This morning there was an article in Business Week pointing to a new site, Typealyzer.com, that purports to assess your Myers-Briggs Type by analyzing the language you use in your blog. What it really does is run the language on any site through a personality-matching algorithm. We found it works not only for blogs, but [...]
Subscribe via RSS